GO TO THE OPERA!

Stiff. Old. Expensive. Elitist. Boring. Cryptic. 

Portland Opera had an image problem. For years, they had been sending out the same uninspired brochure—replete with with stock photos and flowery verbiage that neither broke through the apathy of the uninitiated operagoer nor inspired the devoted patron.

So we combined a simple directive — GO TO THE OPERA — with show descriptions that would intrigue even the biggest skeptic.